seo-aeo-best-practices
SEO and answer engine optimization patterns for content sites
Developer Setup
Setup & Installation
npx skills add https://github.com/sanity-io/agent-toolkit --skill seo-aeo-best-practicesnpx skills add https://github.com/sanity-io/agent-toolkit --skill seo-aeo-best-practicesOverview
What This Skill Does
Covers SEO and AEO implementation across metadata, Open Graph tags, sitemaps, robots.txt, hreflang, JSON-LD structured data, and EEAT principles. Targets both traditional search engines and AI answer surfaces like ChatGPT and Perplexity.
Application
When to use this Skill
- Configuring integration settings for custom agent workflows.
- Optimizing query execution and response latency in production.
- Developing clean, standard-compliant implementations for enterprise services.
- Troubleshooting connection timeouts and authentication handshakes.
- Monitoring API rate limits and execution pipelines programmatically.
Documentation
Show Skills.md file
SEO & AEO Best Practices
Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.
When to Apply
Reference these guidelines when:
- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles
Core Concepts
SEO (Search Engine Optimization)
Optimizing content to rank well in traditional search results (Google, Bing).
AEO (Answer Engine Optimization)
Optimizing content to be selected as authoritative answers by AI systems.
EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality.
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